There’s a “magic moment of opportunity” at the start of every introductory conversation or visit to a Linkedin profile or website that’s often botched. It’s in this moment, just a few brief seconds, when the listener or reader decides to lean in for more or pull the ejection handle. It’s when they ask, “So, [insert your name or company here], what do you do?” Most reply with a name, rank, and serial number response like, “I’m an engineer at Acme Corp.” Or “We’re the Schmuckatellie Manufacturing Company. We’ve been in business since 1985.” These responses don’t answer the question
EVERYTHING You Know About Marketing Your Small Business Is WRONG!
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