To Grow Your Business, Change The Way You Answer This Question

  There’s a “magic moment of opportunity” at the start of every introductory conversation or visit to a Linkedin profile or website that’s often botched. It’s in this moment, just a few brief seconds, when the listener or reader decides to lean in for more or pull the ejection handle. It’s when they ask, “So, [insert your name or company here], what do you do?” Most reply with a name, rank, and serial number response like, “I’m an engineer at Acme Corp.” Or “We’re the Schmuckatellie Manufacturing Company. We’ve been in business since 1985.” These responses don’t answer the question

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When Small Businesses Should Forget Branding and Do This Instead

You’ve heard this one many times before, right? “Marketing is a numbers game.” They said. “Spend enough on advertising and get your name out there, and you’ll eventually succeed.” They said. They were wrong. Mostly. Marketing and sales are not simply a “numbers game”. At least not the game you might have been taught to play. And spending a lot of money to just “get your name out there” can make you the most popular bankrupt entrepreneur in your city. This is where marketing to build a brand vs. marketing to build better sales sometimes starts a fight among die-hards

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The 5 Ingredients In Magnetic Advertising Copy

There are 5 major ingredients in magnetic advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features. Let’s look at each ingredient: Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid

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Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters

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Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both

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