To Grow Your Business, Change The Way You Answer This Question


image to communicate value of networking for small business
There’s a magic moment of opportunity in an offline or online introduction

There’s a “magic moment of opportunity” at the start of every introductory conversation or visit to a Linkedin profile or website that’s often botched.

It’s in this moment, just a few brief seconds, when the listener or reader decides to lean in for more or pull the ejection handle.

It’s when they ask, “So, [insert your name or company here], what do you do?”

Most reply with a name, rank, and serial number response like, “I’m an engineer at Acme Corp.” Or “We’re the Schmuckatellie Manufacturing Company. We’ve been in business since 1985.”

These responses don’t answer the question behind the question.

More on that in a second.

First, here’s another example directly from a LinkedIn profile I recently visited:

“I invigorate cash flow harmonization…”

Huh? What exactly is cash flow harmonization, and how exactly does one do such a thing, anyway?

Or this one from a cosmetic surgeon’s website:

“For a Body That Provokes True Envy.”

Do most women want to “provoke true envy” with their body?

Most of the time, when someone asks, “What do you do?” the questions behind this question are:

  • Can you solve my problem?
  • What do I have to do?
  • How long will it take?
  • What will it cost?
  • What is my risk?
  • Can you prove it?
  • Can I trust you?

As a small business owner, it’s CRITICAL that you answer as many of these questions in your response as you possibly can, while being crisp and succinct.

For example, the Linkedin profile might be improved to read:

“I improve cash flow in your business so you can invest in growth, pay yourself more, and sleep better at night.”

And the cosmetic surgeon might get better response with:

“You can have the body you had before you had kids.”

If you’d like learn more ways to improve your business and find $50K to $250K or more in new revenue and profits in less than 90 minutes, without spending more money on advertising or cutting costs to the bone, join me for my next Business Breakthrough Focus Group.

May you be in a constant state of victory,


PS: To download a complimentary copy of my book, “The 90 Minute Business Breakthrough” visit

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