Operational Definitions

Conversion Equation: A five-step method for structuring your message so it resonates with your Ideal Client and inspires them to respond. See the Conversion Equation evaluator.

Minimum Viable Product (MVP): (Wikipedia) A minimum viable product (MVP) is a version of a product with just enough features to satisfy early customers and provide feedback for future product development.

Plan, Do, Check, Adjust (PDCA): (Wikipedia) PDCA is an iterative four-step management method used in business for the control and continuous improvement of processes and products.

Quality: Quality is anything that meets or exceeds your clients expectations.

Standard Work: (Toyota) Standard Work is a detailed definition of the current best practices for performing a process.

Value is anything your client is willing to give their time or money for.

Voice Of the Customer (VOC): (Wikipedia) Voice of the customer is a term used in business and Information Technology to describe the in-depth process of capturing customer’s expectations, preferences and aversions.

Waste is anything activity that does not add Value.