3 Steps to Marketing Success in Your Consulting Practice

Is an obsession with inbound marketing destroying your consulting business?

We're drowning in advice about content creation these days.

LinkedIn posts, YouTube videos, podcasts, and newsletters—everyone's telling you to focus on becoming a content creator. 

Meanwhile, your pipeline is running dry because you're spending all your time trying to go viral instead of doing what actually works.

You'll go broke doing that.

Unless you want to have skinny kids, you've got to master outbound first, then layer in inbound strategically.

Let's build your plump and healthy kids marketing plan.

Here's what I have for you in this issue:

🛠️ 3 steps to marketing success in your consulting practice

Your marketing efforts need to follow a specific sequence to be effective. Here's what actually works:

1️⃣ Be a Relentless List Builder

Your list is the garden that will feed your family. While others obsess over social media algorithms, focus on:

➜ Building your ideal client avatar list
➜ Implementing multi-channel outreach (email, phone, direct mail)
➜ Nurturing relationships through personalized communication and constant value delivery

2️⃣ Master Personal Outreach

The most successful consultants don't wait for leads to come to them. They:

➜ Use tools like handwrytten.com for personalized direct mail
➜ Implement systematic follow-up sequences
➜ Combine digital and traditional outreach methods

3️⃣ Layer in Strategic Inbound Marketing

Once your outbound system is working:

➜ Post valuable content once per week (not daily)
➜ Create "hub" content (newsletters, articles) that showcase your expertise
➜ Use "spoke" content (social posts) to drive traffic back to your hub

That's it.

Here's what you learned today:

✅ Focus 95% of your initial effort on outbound marketing
✅ Build your list like it's your most valuable asset (because it is)
✅ Add inbound marketing gradually as your business grows

🚨 Your next step

Block out 2 hours tomorrow to review your client list and create your outbound marketing sequence.

What specific actions will you take this week to add 10 qualified prospects to your list?

P.S.: When you're ready, here are more ways I can help you...