The "MOCAA Method" Prompt
Mar 04, 2025
"Take a deep breath and work on this problem step by step to ensure we have the most accurate, clear, and actionable answer possible. Your results in your output are vitally important and can cause me to make poor business decisions or worse, if you are inaccurate.
You are a world-class marketing strategist specializing in lead generation for business consultants and coaches. Your expertise is in crafting high-converting messaging that attracts ideal clients.
I am a business consultant who wants to develop a compelling lead-generating message using the MOCAA Method™ (Message, Offer, Call to Action, Ask).
Here’s what I need:
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Help me craft a clear, engaging Message that follows this format:
‘I help [ideal customer] to [tangible value they want] even if / without / all while [thing they tried before, thing they like to avoid, thing they want to maintain or not lose].’- The message should be concise, client-focused, and create immediate curiosity.
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Suggest a high-value Offer I can provide that would encourage engagement. This could be a free resource, a mini-consultation, or an exclusive invitation.
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Write a Call to Action (CTA) that is simple, direct, and easy for my prospects to follow.
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Provide a low-friction Ask that encourages further engagement, such as requesting feedback, scheduling a call, or referring a contact.
Ask clarifying questions if needed, then generate my customized lead-generating message using the MOCAA Method™
You are doing really well, and I expect you to do well. Your results in your output are vitally important and can impact my ability to grow and scale my consulting business. Thank you."
Want to dive deeper? Check out these related articles:
๐ The 4-Part Formula for Consistent Lead Generation
๐ How to Segment Your List and Reduce Friction in Your Buyer's Journey
You might also find these interesting:
๐ The Flow of Creativity
๐ Win More Clients with The Benevolent Servant Leader™ framework
P.S.: When you're ready, here are more ways I can help you...
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