The "Top of Mind" Value Journey Checklist

Use this simple checklist to guide prospects from Aware → Engage → Subscribe → Convert:

🧭 AWARE (They discover you)

✅ Choose 1 visibility action:
– [ ] Post a helpful or thought-provoking insight on LinkedIn
– [ ] Appear on a podcast your audience listens to
– [ ] Comment on 5 posts from your ideal clients
– [ ] Run a small retargeting or awareness ad

💬 ENGAGE (They interact with your ideas)

✅ Choose 1 engagement action:
– [ ] Share a story, quick win, or case study in a post
– [ ] Ask a question in a post or DM that sparks conversation
– [ ] Reply to someone’s comment with a helpful follow-up
– [ ] DM a warm lead with an article or insight just for them

✉️ SUBSCRIBE (They ask for more)

✅ Choose 1 invite to subscribe:
– [ ] Promote your newsletter or lead magnet
– [ ] Offer a workshop, checklist, or resource
– [ ] Send a personalized DM: “Thought this might be useful—want me to send it over?”
– [ ] Mention your list subtly in a post: “I shared the full breakdown in my email this week…”

📅 CONVERT (They take action)

✅ Choose 1 conversion invitation:
– [ ] Include a soft CTA in your content: “DM me if you want help with this.”
– [ ] Share a client win or case study with a call to talk
– [ ] Follow up with 3 warm leads you haven’t heard from in 30+ days
– [ ] Offer a free consult or audit spot in your calendar

🎯 Your Weekly Rhythm:

How many checkmarks can you hit this week?
(You don’t need to do them all—but showing up at each stage creates powerful momentum.)

Want to dive deeper? Check out these related articles:

🔎 The 9 Flows in Highly Successful Coaching Businesses
🔎 Generate More Leads with The Conversion Equation

You might also find these interesting:

👉 10 Steps To Turn Your Skills Into a 6-Figure+ Income as a Business Advisor
👉 The Flow of Creativity

P.S.: When you're ready, here are more ways I can help you...