Use These 5 "Signature" Tools to Grow Your Business
May 28, 2024To generate more leads as a business advisor, consultant, or coach, you need these 5 "Signature" tools available and be ready to use them at a moment's notice:
You never know when opportunity will knock.
When it does, you have to be ready with these "Signature" tools.
A few things they all have in common...
> They must grab attention
> They must make a compelling, free offer
> They must lead the person(s) to an appointment
> They're all well designed, mastered, and never delivered by "winging it."
1. Your Signature 1:1 introduction
* When you're networking and someone asks, "What do you do?"
This one is powerful. Use my MOCAA Method™ to build yours.
2. Your Signature group introduction
* When you're asked to stand in a group setting and introduce yourself.
* It should have people passing you there business card after you sit down.
3. Your Signature five minute talk
* When you're asked to say a few words about your industry, share your perspective, etc.
4. Your Signature 1-hour keynote
* When you're asked to speak to a group to entertain, educate, and inspire them.
5. Your Signature 2-hour workshop
* When you're asked to teach a group in a hands-on way how to get a result that's in your genius zone.
PS: If opportunity ain't knockin', then build your own door. Get out there and network your face off. Create a simple speaker kit and search online for gatherings where speakers might be needed. Offer yourself as a backup if their number one speaker's flight is cancelled.
Partner with a bank, a business broker, a commercial lender, a commercial real estate broker, and a caterer to host your own event.
Let them be a "sponsor," and you can keep your cost at or near zero.
You only need 10-20 people to attend to close $10K/mo in income from one event if you do it right.
You get the idea.
Business Advisors Needed:
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