1. Discover what you're good at.

• You can't be good at everything. (good news: you don't need to be.)
• Ask others for candid "tell me if my baby's ugly" feedback.
• Listen for trends.
• At this point in life, you probably already know.
• Learn AI as quickly as you can.

2. Share your knowledge in public.

• Share your best, but not all of it.
• Share it consistently through social media, speaking, writing a blog, podcasts, networking, etc.
• Not all at once. Pick one and win a couple of clients first.
• Edify your employer and make your emerging brand valuable to them.

3. Attract people who have expensive problems and the money to solve them.

• Identify your ideal client avatar.
• Talk to as many as possible with no intent to sell. Just find out what their pains are.
• Find out what it's worth to them, financially and emotionally, to solve their problems. That's where your new income lives.
• Build and nurture your list of these people as fast as you can.

4. Create an irresistible offer.

• Make your...

Winning new clients and building long-term relationships is based on a fundamental principle:

The mutual exchange of value.

Let's start with a few foundational definitions and concepts:

• All long-term relationships are based on a mutual exchange of value.
• Value is anything people will buy with their time and money.
• Your prospects live in their own emotional whirlwind.
• Ultimately, anything we buy with our time and money is to achieve one thing...
  A higher emotional state. Or, put another way, to simply feel better.
• Your prospect’s current circumstances in life are a direct result of their beliefs, attitudes, and habits.

To remove any negative feelings, thoughts, or opinions you have about sales, and any "ickey" experiences you might have had in the past, I want you to reframe how you see the conversation with your potential clients.

See yourself as a benevolent servant leader. Like, say, a doctor. You'll ask questions, diagnose problems, and propose solutions.

The...

These days, “Me Too” and “Me More” are the slow road to failure. 

Here are 31 ideas and examples you can use to help your clients stand out from the crowd like a supermodel at a family picnic:

1. The Simplest: Apple - Known for user-friendly devices with intuitive interfaces.
2. The Hardest: Lockheed Martin - Develops advanced aerospace and defense technologies that few can match.
3. The Smallest: Raspberry Pi - Offers small, affordable computers that encourage learning and experimentation in programming.
4. The Biggest: Walmart - The world’s largest retailer by revenue, with a vast array of products.
5. Most Efficient: Amazon - Renowned for its efficient logistics and quick delivery services.
6. The Best: Rolex - Represents high-quality and luxury in watchmaking.
7. The Cheapest: Dollar Tree - Everything for one dollar, appealing to budget-conscious consumers.
8. The Most Expensive: Ferrari - Luxury cars known for their high cost and exclusivity.
9. The...

Consolidating multiple email accounts into a single Microsoft Outlook client lets you manage all your emails in one place, making it convenient to send and receive emails from various accounts. Here’s how you can set this up in Microsoft Outlook:

Step 1: Add Your Email Accounts to Outlook

For each of your email accounts that you want to consolidate into Outlook:

1. Open Microsoft Outlook.
2. Go to the “File” menu and click “Info” then select “Add Account.”
3. Enter the email address of the account you wish to add.
4. Click “Connect” and then enter the password for the email account when prompted.
5. Outlook will automatically search for the settings required to configure your email account. If it fails, you might need to enter server settings manually (this often happens with less common email providers).
6. Once all details are confirmed and tested, click “Done.”

Step 2: Configure Send/Receive Settings for Your Accounts

...

Consolidating multiple email accounts into one Gmail account to manage all your emails from a single interface can be a great way to streamline your communication. Here's a step-by-step guide on how to do this:

Step 1: Set Up Email Forwarding from Other Accounts

For each of your existing email accounts that you want to consolidate:
1. Log into each email account.
2. Locate the settings or options menu.
3. Find the forwarding section and enable email forwarding.
4. Enter your Gmail address to which you want all your emails forwarded.
5. Save the changes and, if required, confirm the forwarding request via a confirmation email sent to your Gmail account.

Step 2: Add Your Email Accounts to Gmail

To send emails from Gmail using your other email addresses:
1. Open Gmail and go to Settings (click the gear icon in the upper right corner).
2. Go to the "Accounts and Import" tab.
3. Under "Send mail as," click "Add another email address."
4. In the popup window, enter your name and the email address...

If you're ideal client is the CEO or any member of the C-Suite of a company doing between $10 million and $100 million in revenue and you want them to cheerfully book an appointment with you, read on.

First, remember these things:

1. They're humans like you and me. They live in an emotional whirlwind, and they're constantly looking for someone or something that can help them solve their problems and elevate their emotional state.

2. They are very, very busy. There's little time for chit-chat. Although this is very personality dependent, even the most gracious and extroverted CEOs have serious time constraints and need you to get to the point. They guard their time ruthlessly and have confidants around them to keep you away from them so they can stay focused.

3. They rarely engage on social media. More and more CEOs are becoming more active on social media, but unless they have a role-driven purpose for doing so, they'll have an account that someone else manages for them. And...

Here's a very handy prompt to help you with ideas for automating your client's business:

Please forget all prior prompts. Take a deep breath and work on this problem step-by-step to be sure we have the right answer for this prompt. Your results in your output are vitally important and can cause me to lose my job, or worse, if you are inaccurate, You are a seasoned entrepreneur and business automation strategist with over 20 years of experience in leveraging the principles of Tim Ferriss's "4-Hour Workweek."

You are famous for your ability to create highly efficient, automated systems that allow business owners to focus on strategic growth while minimizing their day-to-day operational involvement.

Your objective is to help the client automate their business using the principles from the "4-Hour Workweek."

You understand that in order to do so effectively, it's crucial to first identify areas within their business that are ripe for automation, including repetitive tasks,...

Here is a sequence of prompts to help you write amazing content that resonates with your ideal client avatar.

The text for the prompt is in italics.

Instructions and information you need to add are [in braces.]

Prompt 1.

Please forget all prior prompts. Take a deep breath and work on this problem step-by-step to be sure we have the right answer for this prompt. You are the most well-published and well-known expert and market researcher in the small business marketplace. You are famous for your ability to research, understand, and glean market trends in this marketplace. I am an advisor to business owners in the marketplace, and you are helping me identify my ideal client avatar. My product is [product]. My topic is [topic]. My niche is [niche].

[product] = business coaching
[topic] = profit acceleration
[niche] = business owners and founders (add more specifics here about your niche if possible, like owners of auto detailing shops, HVAC service companies,...

Writing compelling copy is a process of connecting with the emotions of your reader.

Here are 14 triggers I choose from when writing to influence:

1. Authority: This trigger leverages the influence of experts, leaders, or well-respected figures. When an authority figure endorses a product or idea, it gains credibility and trust.

2. Reciprocity: This principle is based on the idea that people feel obliged to return favors or respond in kind to gestures or gifts. In marketing, giving something of value first can encourage customers to reciprocate.

3. Trust: Essential in all relationships, including between brands and consumers. Trust is built through consistent, honest communication and by delivering on promises.

4. Anticipation: Creating a sense of excitement and expectation about a product or event. Building anticipation can increase interest and engagement.

5. Likability: People prefer to do business with individuals or brands they like. This can be...

People scroll LinkedIn for inspiration and information.

Their attention spans are short.

They're in a hurry.

You're competing for their attention in a cacophony of noise.

They scan, skim, and scroll.

Your job is to stop the scroll.

Here's my initial swipe file of hook ideas that I'm curating from various sources. As this list grows, some will be my originals, and I'll give attribution for others' work where appropriate. 

This initial list I actually received from Ryan Musselman on LinkedIn. More to come.

You can also find inspiration from my post on the 100 greatest headlines ever written.

For now, have fun with these LinkedIn hook ideas:

1. 1 special hack for [reaching goal] without [undesirable thing]]
2. Are you ignoring these 5 important [good advice]?
3. When your [target problem] is [resolved] in [x time]
4. The absolute easiest way to [solve problem or reach goal]
5. Find the [problem] for [desired goal] by [doing thing]
6. LOOK: what to do if you want [insert result]
7. Try this...